Спонсорское видео: Kia Motors X Australian Open 2017

В этом сезоне турнир Большого шлема — Australian Open вновь проходит под покровительством знаменитой автомобильной компании, обещая зрителям действительно зрелищный теннисный праздник

Спонсорское видео:  Kia Motors X Australian  Open 2017

Kia выступает генеральным спонсором Открытого чемпионата Австралии по теннису с 2002 года, и 2017-й не станет исключением. В этом сезоне турнир Большого шлема — Australian Open вновь проходит под покровительством знаменитой автомобильной компании, обещая зрителям действительно зрелищный теннисный праздник.

Ежегодно Kia поставляют на Australian Open более 100 новейших автомобилей, обеспечивая безопасную и удобную транспортировку мировых топ-теннисистов, VIP-персон, должностных лиц и средств массовой информации на протяжении всего мероприятия. В нынешнем сезоне автомобильная компания вместе с бренд-амбассадором и экс-чемпионом турнира Большого шлема Рафаэлем Надалем уже представили официальные автомобили Australian Open, а также наглядно продемонстрировали, почему каждый из участников и зрителей играет столь весомую роль в создании одного из самых ярких теннисных праздников во всем мире.

Как утверждают Kia, в матче участвуют не только теннисисты, но и каждый присутствующий в равной степени. Ярким тому доказательством служит рекламная кампания #PowertoSurprise: по сюжету видео, Рафаэль Надаль находится на пустом корте, размахивая теннисной ракеткой в одиночку. Но мяч попросту проскальзывает сквозь ракетку, потому что в ней полностью отсутствует сетка.

Спонсорское видео:  Kia Motors X Australian  Open 2017

Все меняется, когда на поле появляется судья: на ракетке Надаля появляются буквы его имени, выстраиваясь в ровную строку. Вскоре на матч начинают прибывать самые разные люди: дети, подающие мячи, охрана и огромное количество зрителей. Имена каждого из прибывших заполняют строки на ракетке, формируя в итоге полноценную сетку, без которой играть было бы попросту невозможно. Под всеобщее ликование Рафаэль Надаль наконец начинает матч.

В рамках столь тонкой и проникновенной рекламной кампании Kia хотят донести до нас, что каждый из присутствующих на турнире одинаково важен для создания действительно зрелищного матча, будь то теннисист, охранник или же один из многотысячных зрителей. Иными словами, каждый является своего рода спонсором мероприятия.

К слову, героем Australian Open 2017 стала новинка Kia, автомобиль All-New Rio, который по праву можно назвать самым настоящим сюрпризом для поклонников бренда. Официальный запуск автомобиля состоится уже в этом году.

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Спонсорское видео:  Kia Motors X Australian  Open 2017

В США назвали лучший автомобиль 2017

В США назвали лучший автомобиль 2017

С большим отрывом стал победителем в 6 номинациях комфортный и практичный кроссовер, изготовленный в Британии, Jaguar F-Pace

Спонсорское видео:  Kia Motors X Australian  Open 2017

Топ-8 самых необычных отелей мира, которые открылись в 2017 году

Топ-8 самых необычных отелей мира, которые открылись в 2017 году

Любителям необычного отдыха в экзотических сказочных условиях придутся по душе эти отели, ведь переночевать в таком отеле – уже само по себе приключение

Спонсорское видео:  Kia Motors X Australian  Open 2017

"Оскар" 2017: победители и номинанты премии

"Оскар" 2017: победители и номинанты премии

На церемонии вручения "Оскар" произошла курьезная ошибка – лучшим фильмом года ошибочно назвали "Ла-Ла Ленд", хотя награда предназначалась фильму "Лунный свет". Ведущий церемонии Джимми Киммел извинился за этот инцидент. Но премия Оскар-2017 года теперь надолго запомнится забавными моментами

Источник: menslife.com

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